B.Com Marketing Management II Year

Scheme of Examination:
The Course of Study shall comprise the following subjects according to the syllabus / text books prescribed by the University.

First Year
Business Tamil or Elements of Insurance
Prose and Usage
Business Environment
Elements of Accountancy

Second Year
Personal Selling and Salesmanship
English Composition and Business Correspondence
Management Process
Fundamentals of Marketing Mgt.

Third Year
Distribution Management
Industrial and Services Marketing
Advertising and Sales Promotion
Sales Force Management and Marketing Legislations
International Marketing
Basics of Marketing Research