M.Com Marketing


Scheme of Examination:
The Course of Study shall comprise the following subjects according to the syllabus / text books prescribed by the University.

First Year

510 – BUSINESS ADMINISTRATION
520 – CONSUMER BEHAVIOUR
530 – RETAIL MANAGEMENT
540 – ACCOUNTING FOR DECISION MAKING
550 – MODERN MARKETING

Second Year

610 – ADVERTISING MANAGEMENT
620 – SALES AND DISTRIBUTION MANAGEMENT
630 – GLOBAL MARKETING
640 – MARKETING RESEARCH
650 – SERVICE MARKETING