Scheme of Examination:
The Course of Study shall comprise the following subjects according to the syllabus / text books prescribed by the University.
First Year
510 – BUSINESS ADMINISTRATION
520 – CONSUMER BEHAVIOUR
530 – RETAIL MANAGEMENT
540 – ACCOUNTING FOR DECISION MAKING
550 – MODERN MARKETING
Second Year
610 – ADVERTISING MANAGEMENT
620 – SALES AND DISTRIBUTION MANAGEMENT
630 – GLOBAL MARKETING
640 – MARKETING RESEARCH
650 – SERVICE MARKETING
